Collaborate. Succeed. Repeat.
At FranchiseLab, our DNA is clear – we are THE comprehensive hub dedicated entirely to revolutionizing traditional franchise growth models. We accomplish this by harnessing advanced technology not only for seamless connections but also to deeply understand each brand's essence, offering expertise and strategies for sustainable, long-term growth.
Our Story
We Shake Up the Status Quo
FranchiseLab was born from the chance meeting between Mohamed Amin KALLEL, entrepreneur and strategic management consultant, and Aymen FERIANI, fresh graduate in franchise entrepreneurship.
The spark that ignited their collaboration was the shared vision to revolutionize the franchise transformation process for businesses. Their objective was to adopt a rapid, agile and intelligent approach, coupled with the mobilization of the best national and international experts and consultants.
This first core was joined by Amine HARIZ, Wissem BEN ALI and Nizar ELLOUZE, all driven by a passion for redefining the franchise development landscape. Their mission was clear: to establish an ecosystem dedicated to fostering the rapid and intelligent expansion of franchise networks in Africa and the Middle East. This led them to develop a first-of-its-kind AI platform designed specifically to identify and connect compatible franchise stakeholders globally.
Our Mission
Enable Brands to Reach Their Full Potential
At FranchiseLab, our mission is to empower franchise brands to achieve their full potential through a holistic approach encompassing expertise, technology, and meaningful connections.
We go beyond quick wins, delving deep into understanding each brand’s core goals to develop sustainable, long-term growth strategies. Leveraging the synergy of data, technology, and human insight, we unlock new opportunities for our clients.
Our commitment to fostering collaboration within the franchising community sets us apart. As trusted partners, not just vendors, our team of specialists invests in our clients’ success at every step, ensuring a transformative journey towards excellence in franchise development.
Our Values
These deeply-rooted values guide each of our actions and relationships, making FranchiseLab a trusted, innovative and committed partner.
Innovation
Innovation is at the heart of our DNA. We are constantly striving to develop unique, cutting-edge solutions to bring added value to our customers.
Excellence
Excellence is our motto. We strive for excellence in all our services, drawing on best practices and the latest technologies in the field of transformation and network development.
Ethics
Ethics is our compass. We act with integrity, transparency and fairness towards all our stakeholders. Respect for each other is at the heart of our culture.
Team Spirit
Team spirit drives us. We encourage collaboration, mutual support and knowledge-sharing among all our employees and partners, so that together we can achieve our common goals.
Customer Focus
Customer focus is our top priority. We prioritize the needs of our customers, placing them at the core of our concerns. Their success is our success.
What Sets Us Apart
What distinguishes us is our capability to seamlessly integrate our FlyWheel concept with cutting-edge matching technology. This unique combination not only streamlines connections but also coordinates a comprehensive strategy for sustainable and accelerated franchise expansion.
Discover the unmatched advantage of our approach – a transformative synergy that heralds a new era in franchise development, with advanced technology at its core.
AI Data Analysis
AI analyzes data points across entire ecosystems
to surface the most viable matches instantly
Machine Learning
Machine learning gets smarter over time as more connections are made
Superficial traits
Advanced algorithms go beyond superficial traits to determine foundational compatibility
Ongoing R&D
R&D ensures our tech remains cutting-edge We don't just enable connections - we forge optimal partnerships primed for mutual success
Newsletter
Stay ahead in a rapidly changing world
Subscribe to our monthly insights for strategic business perspectives.
